On May 29th the “Give way to life!” campaign started, initiated by the Rotary clubs in Sofia and supported by District 2482, Bulgaria, with the aim to reduce casualty incidents on the roads. Unlike the many campaigns against war on the road, which are conducted over the past few years, the focus of the campaign is educational and plans to educate and emotionally impact young people and future drivers through innovative methods of education, video clips and short documentaries. The end goal is to create in them an attitude for a non-aggressive and tolerant behaviour on the road.