Campaign for for REDUCING the victims and injured on the roads in Bulgaria
Why
we need this campaign?
The drivers with experience up to 3 years
are responsible for over 61%
of the deaths as a result of road accidents
Every year 1.3 million people
die and 50 million
are severely injured as a result of road accidents.
Statistics of the World Bank show that 
Bulgaria LOSES OVER 900 million €
annually because of car accidents!
Most of the accidents
are caused by drivers with
experience up to 6 years
What is "Give Way TO LIFE!"
The interactive platform of the campaign "Give a Way to Life!" aims to reduce casualty incidents on the road. It will be enriched and popularized online through its social media accounts as the campaign develops over the next five years.
Unlike other initiatives and programs aimed at road safety in Bulgaria, the campaign “Give way to life” has educational and therefore a long-term nature. It will be enrolled in schools, universities, academies for young drivers. Using innovative training methods and the emotional impact of video materials, it will form young people's attitude towards tolerant and non-aggressive behavior on the road.
With the help of psychologists, the campaign will be focused on clearly determined target group, which is a prerequisite for its effectiveness. The main target group is young drivers between 17 and 25 years old. According to analyzes by the Road Police in our country, as well as a survey by the Royal Academy of Sciences (Ireland) for Psychology of Road Risk Behavior, this age group causes the most of the road accidents. Furthermore, the people at that age are the most susceptible to risky road behavior.
The second target group is the youngsters in high school: 16-18 years old. The third group is the children between 3 and 5 grade. For the last two target groups psychologists from the Institute of Psychology in the Ministry of the Interior have created interactive trainings that, after being certified by the Ministry of Education and Science, will become part of the educational program in schools and universities. Thus children and young people, who are future drivers or companions in the car, will be able to acquire social skills that enhance their understanding and responsible attitude towards road safety.
Active participation of:
State institutions Psychologists Specialists in different fields
Training programs and
educational campaigns
Target groups:
Children High school and Young drivers
Attention, prudence
and collegiality on the road
On 08.10.2021 The Institute of Psychology of the Ministry of Interior celebrated 50 years since its establishment, taking stock of its half-century history and outlining the prospects for the future. "The institute has gone through all stages of development, valid for each of us - with ambitions, ups and downs, mistakes, crises, conclusions. We have won the trust of both our colleagues in the Mini... More
For the 8th consecutive year the Foundation “Yearly Awards for road safety” chooses the best initiatives for improving road safety and to reduce the count of casualties and injured in traffic accidents. The event was held in a stylish ceremony at January 29th from 18:30 in City Mark center at the capital. There were five categories – initiative for traffic safety from private companies and corpora... More
Ex president of Rotary Club - Kalcho Hinov
Educational campaign "Give way to life"
Deputy Minister Valentin Yovev
Give way to life - Rotary club - Sofia
Deputy Minister Velik Zanchev
Give way to life!
Rotary Philosophy:
Service above self
By reducing the number of casualties and injured on Bulgaria's roads, we are fulfilling our mission of serving the society. This campaign aims to raise driving responsibility which contributes to the integrity and goodwill of the road. That is why we support the education of children and young people. By those important trainings to the community we meet the values of Rotary.
PARTNERS:
WITH THE MEDIA SUPPORT OF:
WITH THE HELP OF:
www.daipat.bg 2020. All rights reserved.
