Campaign for for REDUCING the victims and injured on the roads in Bulgaria

  Why

we need this campaign?

The drivers with experience up to 3 years

are responsible for over 61%

 of  the deaths as a result of road accidents

Every year 1.3 million people
die and 50 million

 are severely injured    
 as a result of road accidents.

Statistics of the World Bank show that 

Bulgaria LOSES OVER 900 million 

annually because of car accidents!

Most of the accidents
are caused by drivers with

experience up to 6 years



What is "Give Way TO LIFE!"

The interactive platform of the campaign "Give a Way to Life!" aims to reduce casualty incidents on the road. It will be enriched and popularized online through its social media accounts as the campaign develops over the next five years.

Unlike other initiatives and programs aimed at road safety in Bulgaria, the campaign “Give way to life” has educational and therefore a long-term nature. It will be enrolled in schools, universities, academies for young drivers. Using innovative training methods and the emotional impact of video materials, it will form young people's attitude towards tolerant and non-aggressive behavior on the road.

With the help of psychologists, the campaign will be focused on clearly determined target group, which is a prerequisite for its effectiveness. The main target group is young drivers between 17 and 25 years old. According to analyzes by the Road Police in our country, as well as a survey by the Royal Academy of Sciences (Ireland) for Psychology of Road Risk Behavior, this age group causes the most of the road accidents. Furthermore, the people at that age are the most susceptible to risky road behavior.

The second target group is the youngsters in high school: 16-18 years old. The third group is the children between 3 and 5 grade. For the last two target groups psychologists from the Institute of Psychology in the Ministry of the Interior have created interactive trainings that, after being certified by the Ministry of Education and Science, will become part of the educational program in schools and universities. Thus children and young people, who are future drivers or companions in the car, will be able to acquire social skills that enhance their understanding and responsible attitude towards road safety.

 Active participation of:

  • State institutions
  • Psychologists
  • Specialists in different fields

Training programs and
educational campaigns


 Target groups:

  • Children
  • High school and
    university students
  • Young drivers

Attention, prudence
and collegiality on the road

LATEST NEWS
  • “Give way to life” received one of the Annual awards for road safety

    For the 8th consecutive year the Foundation “Yearly Awards for road safety” chooses the best initiatives for improving road safety and to reduce the count of casualties and injured in traffic accidents. The event was held in a stylish ceremony at January 29th from 18:30 in City Mark center at the capital. There were five categories – initiative for traffic safety from private companies and corpora... More

  • “Give way to life” goes around the country with series of educational seminars

    In the Union home of the teachers in Kyustendil on the 7th and 8th of November was the first of series of seminars of the campaign “Give way to life”. They are part of the project initiative from the Rotary clubs of Sofia and the country for reducing the number of casualties of traffic accidents in Bulgaria by educating the young people about the aggression on the road. Attendees at the opening in... More

MULTIMEDIA

Ex president of Rotary Club - Kalcho Hinov

Educational campaign "Give way to life"

Deputy Minister Valentin Yovev

Give way to life - Rotary club - Sofia

Deputy Minister Velik Zanchev

EDUCATION

Give way to life!

PARTNERS:

ОТДЕЛ ПЪТНА ПОЛИЦИЯ КЪМ ГД НАЦИОНАЛНА ПОЛИЦИЯ - МВР МИНИСТЕРСТВО НА ОБРАЗОВАНИЕТО И НАУКАТА ИНСТИТУТ ПО ПСИХОЛОГИЯ - МВР НОВ БЪЛГАРСКИ УНИВЕРСИТЕТ СЪЮЗ НА БЪЛГАРСКИТЕ АВТОМОБИЛИСТИ НАЦИОНАЛЕН МЛАДЕЖКИ ФОРУМ СЪЮЗ НА ПРЕПОДАВАТЕЛИЕТ ПО АВТО-МОТО ПОДГОТОВКА В БЪЛГАРИЯ СЪЮЗ НА ПРЕПОДАВАТЕЛИЕТ ПО АВТО-МОТО ПОДГОТОВКА В БЪЛГАРИЯ

WITH THE MEDIA SUPPORT OF:

БНТ БЪЛГАРСКО НАЦИОНАЛНО РАДИО ДАРИК РАДИО

WITH THE HELP OF:

DallBogg Живот и Здраве – Застрахователно дружество

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